WWJB....What Would Jesus Buy?
YOU CAN'T MAKE THIS UPEvangelical Christians, among all people of faith, seem excited to purchase products that reinforce their religious values, according to a marketer cited in a December Denver Post report, with the result an explosion of Jesus-themed merchandise such as Jesus riding a bull, surfing and playing soccer, Jesus air-fresheners and Grapes of Galilee wine.
(Among the tackier products, according to a November report in London's Daily Telegraph, are "thongs of praise" underwear with an image of the Madonna and child, and a template to place on a bread slice in an oven to create toast with the Virgin Mary's likeness.)
[Denver Post, 12-22-07; Daily Telegraph (London), 11-25-07]






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